McDonald's x One NZ Warriors

McDonald's Golden Arches sign against a blue sky
Fans in One NZ Warriors jerseys walking into a McDonald's restaurant
Four Warriors fans sharing a McDonald's meal at a booth under the menu boards
Smiling fan in a vintage NZ Warriors jersey at a McDonald's table
Warriors fans celebrating together on set, behind the scenes
Crew filming the fans at a McDonald's booth, behind the scenes
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To announce McDonald's partnership with the One NZ Warriors, we followed a group of diehard Warriors fans into McDonald's on game day, cheeseburgers in hand, riding every moment of the match together. The campaign ran alongside a behind-the-scenes film featuring the fans and players.

Client: McDonald's NZ
Creative: Below Studios
Director: Matthew Clode
Production: Below Studios